I was watching this video x which is sort of an instructional video for mannequin dressers in the early 60’s. And while there are some ridiculous things said, and it does come across as a bit condescending, there was one statement at the end which made a lot of sense and hit home.
At the end, the man doing the voice-over “tells” the mannequin dresser that he knows he’s done a good job on the mannequin if the women who say “I wish I could wear that” actually believe that they can.
This, for me, translates to modern advertisement. So many times I’ve hear friends and strangers, and people on tv, looking at an ad or a mannequin, say “That looks really nice, but I could never wear it.” And THAT is why diversity in advertising is so important. There are so many people who don’t think it is. But if they’re smart business people, they’d better realize how wrong it is to think that. Because the goal of the fashion industry is to sell clothes. And if the images you’re using to sell those clothes don’t lead the viewer to buy them, then you’ve failed. And women aren’t going to buy the things you’re selling, if they think that they could never wear them. And if all the models are white and so unhealthily skinny, and portrayed as sheer perfection, then more and more women are going to give up on your product without even trying it, because she thinks “I could never wear that”
We need to show women and girls that these clothes CAN look good on them, they CAN wear these looks and look AMAZING! For the sake of the business side, if not for the sake of the self-esteem and mental wellness of girls and women all over the world.
Dad: Why do you think they do that?
Girl: Because the companies who make these try to trick the girls into buying the pink stuff instead of stuff boys want to buy. [x]
that awkward moment when a child understands the harm of forcing gender roles better than most grown male politicians.
I’m surprised that I haven’t reblogged this, to be honest.
I love that last gif. She looks so frustrated. Like “Um, hello, obviously girls and boys can like anything why doesn’t anybody get that???”
She does have a point though..
Kids who are smarter than adults though.